Pop-up stores have become a playground for the MZ generation, deeply rooted in K-culture! Here are 4 must-visit fashion beauty brand pop-ups in Seongsu-dong this weekend that you shouldn’t miss ☝
1️⃣ @standoil – ON CHAIR, SOUND ON
Nov 2 – Nov 10
99 Yeonmujang-gil, Seongdong-gu, Seoul
✔ Experience an immersive exhibition curated around 8 unique keywords selected by Stand Oil, featuring a variety of soundscapes.
- standoil
2️⃣ @newbalance & @29cmseongsu – WINTER UNIVERSE
Oct 31 – Nov 10
78 Achasan-ro, Seongdong-gu, Seoul
✔ Receive a glossy NB balloon, cookies for exploring the space, and gifts for customers who make purchases.
- newbalance
3️⃣ @unove_official – Eternal Aura Seongsu Pop-up Store
Nov 8 – Nov 24
1F, 5 Yeonmujang 17-gil, Seongdong-gu, Seoul
✔ Pre-reservation includes a free UNOVE ribbon perfume candle, gifts for customers who make purchases, and a photo booth experience.
- unove_official
4️⃣ @spao_kr – PUFFER LAND
Oct 30 – Nov 10
12 Seongsu 20-gil, Seongdong-gu, Seoul
✔ Stopwatch game, puffer zipper decorating, photo booth, and on-site promotions.
- spao_kr