Pop-up stores have become a playground for the MZ generation, deeply rooted in K-culture! Here are 4 must-visit fashion beauty brand pop-ups in Seongsu-dong this weekend that you shouldn’t miss ☝
1️⃣ @missha.official @musinsa_beauty Catch Your Color
Nov 13 – Nov 19
81 Yeonmujang-gil, Seongdong-gu, Seoul (1st floor)
✔ Lucky draw tickets for every visitor | SNS event
- missha.official
2️⃣ @coupang Mega Beauty Show
Nov 14 – Nov 17
13 Yeonmujang 11-gil, Seongdong-gu, Seoul
✔ Beauty box worth 230,000 KRW for mission completion and proof of purchase | Coupang beauty bag for pre-registered visitors
- coupang
3️⃣ @on @tune.kr On Seoul Pop-Up
Nov 16 – Nov 17
3 Seongsui-ro 7ga-gil, Seongdong-gu, Seoul (1st floor)
✔ DIY keychain for Instagram event participants | On flask bottle for 3K Free Run completion and Try On running shoes experience | Bandana for online store sign-up
- on
4️⃣ @uniqlokr Heattech Training Ground
Nov 15 – Nov 24
33 Yeonmujang-gil, Seongdong-gu, Seoul
✔ Heattech agent certification through missions | Heattech product trials | Hot buns and prizes for event participants
- uniqlokr