Pop-up stores have become a playground for the MZ generation, deeply rooted in K-culture! Here are 4 must-visit fashion beauty brand pop-ups in Seongsu-dong this weekend that you shouldn’t miss ☝
1️⃣ @numbering_official NUMBERING RED ROOM 2F
Opens 11/28
2F, 23, Seongsui-ro 7ga-gil, Seongdong-gu, Seoul
✔ A holiday-themed red-toned pop-up store | Launch of the 24 Holiday CARAT Collection | Exclusive Seongsu-only promotions
- numbering_official
2️⃣ @eql_space @siyazu_official SEONG SU EQL POP-UP STORE
11/15 – 12/5
11, Yeonmujang 15-gil, Seongdong-gu, Seoul
✔ 20% off all items | Free gifts based on purchase amount | Open Scratch EVENT
- eql_space
3️⃣ @musinsa.official @thenorthface_kr The North Face Nuptse Pop-up
11/22 – 12/8
74, Seongsui-ro, Seongdong-gu, Seoul
✔ Gifts for purchases based on spending
- musinsa.official
4️⃣ @musinsa.official @bibiang_official BIBIANG MUSINSA Exclusive Pop-up
11/22 – 12/1
81, Yeonmujang-gil, Seongdong-gu, Seoul
✔ 100% win scoop event | Purchase events | Free fragrance test kits for all offline visitors
- bibiang_official