Pop-up stores have become a playground for the MZ generation, deeply rooted in K-culture! Here are 4 must-visit fashion beauty brand pop-ups in Seongsu-dong this weekend that you shouldn’t miss ☝
1️⃣ @marithe_kr
CHALET DE MARITHÉ
11/22 – 12/31
20, Yeonmujang-gil, Seongdong-gu, Seoul
✨ Highlights:
Upload a photo taken in front of the Christmas tree to SNS for a free gift (100 people/day).
Get a Snow Frank Keyring as a Christmas gift (limited to the first 100 visitors per day on Mon, Tue, Wed, from 12/23 – 12/25).
Spend 100,000 KRW or more on the BEAR line to receive free socks!
- marithe_kr
2️⃣ @numbering_official
SEONGSU RED ROOM 2F
11/28 – 25/3/31
2F, 23, Seongsui-ro 7-gil, Seongdong-gu, Seoul
✨ Highlights:
Receive a special fragrance tag.
Gift-with-purchase deals based on spending amount.
Chance to win products through a dice game.
- numbering_official
3️⃣ @diptyque
Christmas Forest
11/21 – 12/29
20-1, Yeonmujang-gil, Seongdong-gu, Seoul
✨ Highlights:
Complimentary festive gift wrapping for customers.
Receive a 30ml hair mist and one full-size eau de parfum with the purchase of selected items.
- diptyque
4️⃣ @musinsa_square x @musinsa.official
Mujinjang Outlet Pop-Up in Seongsu
11/29 – 12/1
12, Seongsui-ro 20-gil, Seongdong-gu, Seoul (Musinsa Square Seongsu 4)
✨ Highlights:
Up to 85% discounts on popular brands.
SNS purchase confirmation event.
Hidden treasures game for extra surprises.
- musinsa_square