Pop-up stores have become a playground for the MZ generation, deeply rooted in K-culture! Here are 4 must-visit fashion beauty brand pop-ups in Seongsu-dong this weekend that you shouldn’t miss ☝
1. TCM “25SPRING POP-UP STORE”
📅 Feb 6 – Feb 16
📍 74, Seongsui-ro, Seongdong-gu, Seoul
✔️ Exclusive discounts | Free gifts with purchases
- thecoldestmoment
2. 3CE “GLOW LIGHTING STUDIO POP-UP”
📅 Feb 5 – Feb 16
📍 13, Yeonmujang 7-gil, Seongdong-gu, Seoul (Factorial Seongsu)
✔️ Special in-store deals | 100% chance lucky draw for mission completers | Mood light-making experience
- 3ce_official
3. SIE “CEREMONY: Light up the room”
📅 Feb 13 – Feb 16
📍 36, Seongsuil-ro 6-gil, Seongdong-gu, Seoul (Annex 2F)
✔️ Up to 15% discount for Instagram followers | Furniture exhibition pass | Free gifts with purchases
- sie___official
4. DOFF JASON & DOFFSEP POP-UP
📅 Feb 6 – Feb 16
📍 78, Seongsui-ro, Seongdong-gu, Seoul
- doffjason