Many people seek cool indoor spaces during the sweltering heat, and pop-up stores, a playground for the MZ generation and a staple of K-culture, can’t be overlooked! This week, we introduce four must-visit fashion and beauty brand pop-ups in Seongsu-dong, the mecca of pop-ups☝.
1️⃣ @thetis.kr [SLEEP WELL AT THE TIS BED ROOM!] 7/20 – 8/13
35 Yeonmujang-gil, Seongdong-gu, Seoul, Stage 35 3F
✔ 10% off homeware collection | Instagram tag event | Lucky draw
- thetis.kr
2️⃣ @miseenscene.official [HELLO BUBBLE & HELLO CREAM] 7/16 – 7/28
7 Achasan-ro 11-gil, Seongdong-gu, Seoul, Amore Seongsu
✔ aespa photocards for purchasers | Experience 28 Miseenscene colors
- miseenscene.official
3️⃣ @talithakoum_official [Talithakoum in Seongsu] 7/12 – 8/9
68 Seongdeokjeong-gil, Seongdong-gu, Seoul
✔ Lucky draw | SNS event
- talithakoum_official
4️⃣ @drunkelephant [B-Goldi POP-UP in Seonggsu] 7/25 – 7/28
1 Yeonmujang-gil, Seongdong-gu, Seoul, Future Society
✔ Stamp mission | Product purchase event | Pre-booking benefits
- drunkelephant