Many people seek cool indoor spaces during the sweltering heat, and pop-up stores, a playground for the MZ generation and a staple of K-culture, can’t be overlooked! This week, we introduce four must-visit fashion and beauty brand pop-ups in Seongsu-dong, the mecca of pop-ups☝.
1️⃣ @b.ready__official [WONDERPOOL POP-UP STORE]7/31 – 8/18
11 Yeonmujang-gil, Seongdong-gu, Seoul
✔ Stamp Tour | SNS Events | Product Giveaways
- b.ready__official
2️⃣ @29cmseongsu [Summer Outlet] 7/26 – 8/18
78 Achasan-ro, Seongdong-gu, Seoul
✔ Raffle Event | Coupon Distribution
- 29cmseongsu
3️⃣ @soopui_basewear [SOOPUI POP-UP] 7/26 – 8/8
11 Yeonmujang 15-gil, Seongdong-gu, Seoul
✔ Up to Discounts | Experience Events
- soopui_basewear
4️⃣ @orcite_official [Orcite POP-UP] 7/26 – 8/4
33 Yeonmujang-gil, Seongdong-gu, Seoul
✔ SNS Events | Gifts with Purchase | Coupons
- orcite_official