Many people seek cool indoor spaces during the sweltering heat, and pop-up stores, a playground for the MZ generation and a staple of K-culture, can’t be overlooked! This week, we introduce four must-visit fashion and beauty brand pop-ups in Seongsu-dong, the mecca of pop-ups☝.
1️⃣ @verish.me “FEEL Change POP-UP STORE”
8/9 – 8/18
1st Floor, 5 Yeonmujang 17-gil, Seongdong-gu, Seoul
✔ Lucky draw | Online store discount coupons provided
- verish.me
2️⃣ @aego_official “AEGO POP-UP STORE”
8/10 – 8/22
3rd Floor, 104 Achasan-ro, Seongdong-gu, Seoul
✔ Up to 50% off | Keyring with purchases over 200,000 KRW
- aego_official
3️⃣ @toryburch “Destination Anywhere: our summer pop-up”
8/2 – 8/11
1st Floor, 1 Yeonmujang-gil, Seongdong-gu, Seoul
✔ Free Polaroid photos | Lucky draw roulette event
- toryburch
4️⃣ @nodu_official_ “1st ANNIVERSARY MARK DOWN”
8/9 – 8/18
1st Floor, 43 Seongsui-ro 18-gil, Seongdong-gu, Seoul
✔ Keyring with purchases over 70,000 KRW | SNS event
- nodu_official_