This weekend, 4 fashion and beauty brand pop-up in Seongsu.

Many people seek cool indoor spaces during the sweltering heat, and pop-up stores, a playground for the MZ generation and a staple of K-culture, can’t be overlooked! This week, we introduce four must-visit fashion and beauty brand pop-ups in Seongsu-dong, the mecca of pop-ups☝.

1️⃣ @avamhome “AVAM HOME SUMMER TABLE POP-UP”
August 14 – August 18
1F, 1, Seongsuil-ro, Seongdong-gu, Seoul
✔ 10% discount | SNS event

2️⃣ @1133garden “1133GARDEN 1ST POP-UP”
August 2 – August 25
1F, 88, Yeonmujang-gil, Seongdong-gu, Seoul

3️⃣ @roos_vintage_ “USA VINTAGE POP-UP”
July 28 – August 18
73, Yeonmujang-gil, Seongsu-dong, Seoul

4️⃣ @chasinrabbits.official “CHASIN’ RABBITS Wonderland”
August 14 – August 20
1F, 81, Yeonmujang-gil, Seongdong-gu, Seoul
✔ Free samples | Lucky draw event