Many people seek cool indoor spaces during the sweltering heat, and pop-up stores, a playground for the MZ generation and a staple of K-culture, can’t be overlooked! This week, we introduce four must-visit fashion and beauty brand pop-ups in Seongsu-dong, the mecca of pop-ups☝.
1️⃣ @bei_delli “Pop-up Store”
Dates: 8/23 – 8/25
Location: 1st 2nd floors, 13 Yeonmujang 11-gil, Seongdong-gu, Seoul
✔ Highlights: First-come, first-served event | Limited edition goods | Lucky draw | Gifts with purchase based on the amount spent
- bei_delli
2️⃣ @begins_official_ “BeginS by JUNGSAEMMOOL”
Dates: 8/23 – 9/2
Location: 1st B1 floors, 81 Yeonmujang-gil, Seongdong-gu, Seoul
- begins_official_
3️⃣ @uniqlokr “2024 FW Season Preview Pop-up”
Dates: 8/23 – 8/25
Location: 2 Yeonmujang 17-gil, Seongdong-gu, Seoul
✔ Highlights: 100% guaranteed prize event
- uniqlokr
4️⃣ @oldfuture_flea “26th Goomirae Flea Market in Sfactory”
Dates: 8/23 – 8/25
Location: 11 Yeonmujang 15-gil, Seongdong-gu, Seoul
- oldfuture_flea