With the scorching heat, many people are seeking cool indoor spaces, and the MZ generation’s playground, the ‘popup store,’ which has become a staple of K-culture, is a must-visit! Here are five fashion and beauty brand popups you shouldn’t miss this week in the hotspot of Seongsu-dong.
1️⃣ @goblinwears [CHEEKY SUMMER GOBLIN]📅 7/4 – 7/7
📍 B1, 26-14 Seoulsup 4-gil, Seongdong-gu, Seoul
- goblinwears
2️⃣ @santamarianovellakorea [Sweet Escape in Seoul with Santa Maria Novella]📅 6/24 – 7/14
📍 22-1 Seoulsup 2-gil, Seongdong-gu, Seoul
- santamarianovellakorea
3️⃣ @chanelofficial [CRUSH STORY]📅 7/4 – 7/23
📍 36 Seongsuil-ro 6-gil, Seongdong-gu, Seoul
- chanelofficial
4️⃣ @apieu_cosmetics [APIEU X MUSINSA BEAUTY]📅 7/3 – 7/16
📍 81 Yeonmujang-gil, 1F, Seongdong-gu, Seoul
- apieu_cosmetics
5️⃣ @sheinkorea_ [Stylin In SHEIN]📅 7/8 – 7/14
📍 33 Yeonmujang-gil, Seongdong-gu, Seoul
- sheinkorea_