Seongsu-dong, the hotspot for K-culture and the playground for the MZ generation, is bustling with exciting pop-up stores this weekend. Here are five fashion and beauty brand pop-ups you won’t want to miss!☝
1️⃣ @heartpercent ONLY Custom Lip & Cheek Pop-Up Store
October 12 – October 20
81 Yeonmujang-gil, Seongdong-gu, Seoul (Musinsa Beauty Space 1)
✔ 20% off regular products | 30% off special sets | Keychain gift for early buyers | Missions, photo event, and more
- heartpercent
2️⃣ @musinsa_beauty @squareseoul.kr MUSINSA BEAUTY FESTA
October 18 – October 20
12 Seongsu-ro 20-gil, Seongdong-gu, Seoul, 1st Floor
✔ Lucky box | Booths & events from 6 different brands
- musinsa_beauty
3️⃣ @age20s_official Global POP-UP in Seongsu
October 15 – October 29
13 Yeonmujang 11-gil, Seongdong-gu, Seoul, 2nd Floor
✔ 100% win lucky draw for completing missions | Special drink if wearing a coral item | 20% off coupon for pre-reservations
- age20s_official
4️⃣ @luna_makeup_official BASE CHAMPIONSHIP POP-UP
October 16 – October 29
317-6 Seongsu 2-ga, Seongdong-gu, Seoul, 1st Floor
✔ Free Luna base kit | 100% chance to win a full-size Luna product by following on SNS and spinning the roulette
- luna_makeup_official
5️⃣ @primera.official Powerful Mixology Factory
October 12 – October 24
11 Yeonmujang-gil, Seongdong-gu, Seoul
✔ Mixology Kit | Biggest discount ever | Experience unreleased new products
- primera.official