Seongsu-dong, the “it” spot for pop-ups, has become the go-to playground for K-culture-loving MZers! Here are 6 fashion and beauty brand pop-ups you absolutely can’t miss this weekend.☝
@hince_official “Dewy Ball Forest”
📅 Feb 26 – May 8
📍 1F, 48-1, Yeonmujang-gil, Seongdong-gu, Seoul
✔️ 100% Winning Lucky Draw (~Mar 10) | 20% OFF on all “Glow” products | Special GIFT with Dewy Ball purchase
- hince_official
@narka_you “Sugar Salon”
📅 Feb 20 – Mar 2
📍 13, Yeonmujang 7-gil, Seongdong-gu, Seoul
✔️ Receive a ₩30,000 Secret Box with a pre-booked visit | No-fail event | Special gifts for customers
- narka_you
@ahc.official “SKIN GAME T-SHOT”
📅 Feb 21 – Mar 3
📍 Vacant, 13, Yeonmujang 11-gil, Seongdong-gu, Seoul
✔️ 100% Winning Lucky Draw upon mission completion | DIY Keyring Making | SNS Event
- ahc.official
@ariul_official Ariul 1st POP-UP
📅 Feb 26 – Mar 4
📍 Musinsa Beauty Space 1, 81, Yeonmujang-gil, Seongdong-gu, Seoul
✔️ No-fail Lucky Draw upon mission completion | SNS Event
- ariul_official
@oheshio @empty.seoul.kr OHESHIO 25 S/S Collection
📅 Feb 27 – Mar 5
📍 97, Seongsui-ro, Seongdong-gu, Seoul
✔️ Up to 30% OFF during the event period
- oheshio
@forusring @musinsaterrace FORUSRING 1st Pop-up
📅 Feb 21 – Mar 2
📍 3F, 104, Achasan-ro, Seongdong-gu, Seoul
✔️ Exclusive Preview of the 25SS collection | Special gifts based on purchase amount | SNS Event
- forusring