Seongsu-dong, the “it” spot for pop-ups, has become the go-to playground for K-culture-loving MZers! Here are 6 fashion and beauty brand pop-ups you absolutely can’t miss this weekend.β
β¨ @ttudement TTUDEMENT POP-UP
π
2/28 – 3/9
π 74, Seongsui-ro, Seongdong-gu, Seoul
βοΈ Free gifts with purchase (satin scrunchie, canvas basket bag) | SNS event for visitors
- ttudement
β¨ @clio_official βHarry Potter X CLIO Collaborationβ
π
3/6 – 3/16
π 13, Yeonmujang 7-gil, Seongdong-gu, Seoul
βοΈ 100% prize-winning mission event | 3 purchase events (keyring giveaway / chance to win Universal Studios Japan tickets & flights / CLIO edition kit or official Harry Potter merch)
- clio_official
β¨ @hince_official βDewy Ball Forestβ
π
2/26 – 5/8
π 48-1, Yeonmujang-gil, 1st floor, Seongdong-gu, Seoul
βοΈ Custom product experience | 100% lucky draw (special pop-up benefits until 3/10)
- hince_official
β¨ @levis_korea @eql_space βBLUETABβ’ POP-UPβ
π
2/28 – 3/20
π 11, Yeonmujang 15-gil, Seongdong-gu, Seoul
βοΈ Exclusive BLUETABβ’ pre-release | Up to 40% off LVC products | Special purchase event (100 Olive Young gift cards & 20 denim laptop pouches)
- levis_korea
β¨ @yale_apparel βTHE YALE DRESS CODE 20β
π
2/28 – 3/9
π 74, Seongsui-ro, Seongdong-gu, Seoul
βοΈ Free gifts based on purchase amount (vintage flag scarf / vintage Y symbol 6P B.B cap) | Dress code contest
- yale_apparel
β¨ @shiseido βUltimune Slow Aging Lounge Pop-Upβ
π
3/8 – 3/11
π 13, Yeonmujang 11-gil, Seongdong-gu, Seoul
βοΈ Experience the NEW Ultimune Serum, proven to slow skin aging by 50%!
- shiseido