Seongsu-dong, the “it” spot for pop-ups, has become the go-to playground for K-culture-loving MZers! Here are 6 fashion and beauty brand pop-ups you absolutely can’t miss this weekend.☝
✨ @ttudement TTUDEMENT POP-UP
📅 2/28 – 3/9
📍 74, Seongsui-ro, Seongdong-gu, Seoul
✔️ Free gifts with purchase (satin scrunchie, canvas basket bag) | SNS event for visitors
- ttudement
✨ @clio_official ‘Harry Potter X CLIO Collaboration’
📅 3/6 – 3/16
📍 13, Yeonmujang 7-gil, Seongdong-gu, Seoul
✔️ 100% prize-winning mission event | 3 purchase events (keyring giveaway / chance to win Universal Studios Japan tickets & flights / CLIO edition kit or official Harry Potter merch)
- clio_official
✨ @hince_official ‘Dewy Ball Forest’
📅 2/26 – 5/8
📍 48-1, Yeonmujang-gil, 1st floor, Seongdong-gu, Seoul
✔️ Custom product experience | 100% lucky draw (special pop-up benefits until 3/10)
- hince_official
✨ @levis_korea @eql_space ‘BLUETAB™ POP-UP’
📅 2/28 – 3/20
📍 11, Yeonmujang 15-gil, Seongdong-gu, Seoul
✔️ Exclusive BLUETAB™ pre-release | Up to 40% off LVC products | Special purchase event (100 Olive Young gift cards & 20 denim laptop pouches)
- levis_korea
✨ @yale_apparel ‘THE YALE DRESS CODE 20’
📅 2/28 – 3/9
📍 74, Seongsui-ro, Seongdong-gu, Seoul
✔️ Free gifts based on purchase amount (vintage flag scarf / vintage Y symbol 6P B.B cap) | Dress code contest
- yale_apparel
✨ @shiseido ‘Ultimune Slow Aging Lounge Pop-Up’
📅 3/8 – 3/11
📍 13, Yeonmujang 11-gil, Seongdong-gu, Seoul
✔️ Experience the NEW Ultimune Serum, proven to slow skin aging by 50%!
- shiseido