Seongsu-dong, the “it” spot for pop-ups, has become the go-to playground for K-culture-loving MZers! Here are 6 fashion and beauty brand pop-ups you absolutely can’t miss this weekend.☝
@oiad_official Oiad. POP-UP
📅 March 21 – March 30
📍 4, Yeonmujang 17-gil, Seongdong-gu, Seoul
✔️ Free plush keyring for all visitors | 100% win lucky draw for visitors | Various experience zones
- oiad_official
@zara @adsb_anderssonbell ‘Absolute Beginner’
📅 March 20 – March 23
📍 57, Seongsui-ro 20-gil, Seongdong-gu, Seoul (SPACE S1)
✔️ Free gifts for customers who purchase items or add the brand’s Kakao channel | Special events for the pop-up opening
- zara
- adsb_anderssonbell
@vdl_cosmetics @musinsa_beauty ‘Mauve Essential Collection Pop-Up’
📅 March 20 – March 25
📍 81, Yeonmujang-gil, Seongdong-gu, Seoul
✔️ Free balloon for visitors | Mini tint gift for event participants | Scoop event for SNS proof shots
- vdl_cosmetics
@shop_cosymosy @eql_space COSYMOSY POP-UP
📅 March 18 – April 9
📍 273-13, Seongsu-dong 2-ga, Seongdong-gu, Seoul (EQL)
✔️ Showcase of new and renewed items | Special promotions
- shop_cosymosy
@amiparis Ami x Woo Shik POP-UP
📅 Until April 5
📍 Stage35, 35, Yeonmujang-gil, Seongdong-gu, Seoul
✔️ Paid customization for teddy bear keyrings | AMI X WOOSHIK exhibition space
- amiparis
🔹 @puma_kr @musinsa_square ‘NITRO™ HOUSE’
📅 Mar 15 – Mar 30
📍 12, Seongsui-ro 20-gil, Seongdong-gu, Seoul (1F)
✔️ Special gifts | Rewards for pop-up photo tags | Running class & coaching program
- puma_kr