Now that the cold winter has passed, it’s time to fully enjoy outdoor activities. The playgrounds of MZ generation, which have firmly established themselves as a new K-culture, cannot be missed without ‘pop-up stores’!
Introduce 5 fashion & beauty brand pop-up locations in the holy land of pop-ups, Seongsu-dong, that you shouldn’t miss.
1️⃣ @ptry.inc @newbalance The 574 Premium | POTTERY Leader in Classics
📅 3/15 – 3/24
📍 29cm SEOUNGSU, 1st floor, 78 Achasan-ro, Seongdong-gu, Seoul
- ptry.inc
2️⃣ @fennecseoul fennec POP-UP
📅 2/17 – 4/17
📍 1st floor, 17 Yeonmujang-gil, Seongdong-gu, Seoul
- fennecseoul
3️⃣ @blur_archives ‘BLUR SOCIAL BAR’
📅 2/28 – 3/24
📍 1st floor, 81 Yeonmujang-gil, Seongdong-gu, Seoul
- blur_archives
4️⃣ @haleine_official HALEINE 24SPRING POP-UP
📅 3/15 – 3/28
📍 1st floor, EQL GROVE, 11 Yeonmujang 15-gil, Seongdong-gu, Seoul
- haleine_official
5️⃣ @kuhoplus_official <kuho plus Seoul>
📅 3/15 – 3/31
📍35 Yeonmujang-gil, Seongdong-gu, Seoul
- kuhoplus_official