In the era of pop-up stores, the trend is soaring, and Seongsu-dong remains a haven for these ephemeral shopping experiences.
One place that never gets tiresome for pop-ups and various fashion & beauty brand showrooms is the ever-vibrant Seongsu-dong. It has become a hub for culture, art, and the fashion industry, solidifying its status as a shopping destination.
Don’t miss out on these must-visit shopping places for MZ (Millennial and Zoomer) generations in Seongsu-dong:
1️⃣ @ader_error
📍82 Seongsui-ro, Seongdong-gu, Seoul
Beyond just fashion, ADERERROR delves into various cultural contents, design, and fashion arts. The brand proposes new experiences and fun to customers through unfamiliar encounters and expectations.
- ader_error
2️⃣ @coor_official
📍 14-2 Yeonmujang-gil, Seongdong-gu, Seoul (1~4F)
A minimalistic men’s clothing brand that stays true to the essence of clothing while infusing COOR’s own sensibility.
- coor_official
3️⃣ @sienne.official
📍 77 Yeonmujang-gil, Seongdong-gu, Seoul (107, 108)
SIENNE, meaning ‘hers’ in French, focuses on casual elegance, sophisticated color combinations, and uniqueness that stands out from the basics.
- sienne.official
4️⃣ @samo_ondoh
📍47 Seoul Forest 2-gil, Seongdong-gu, Seoul
Starting from the phrase “shared the same temperature,” SAMO ONDOH is a contemporary bag brand that suggests looks that can be a daily focal point.
- samo_ondoh
5️⃣ @rockfish_official
📍40 Yeonmujang-gil, Seongdong-gu, Seoul (1F~3F)
Proposing a new concept called ‘British Weatherwear,’ Rockfish combines original British sensibility and classic elements with functionality influenced by the unique climate of the UK.
- rockfish_seongsu
- rockfish_official