Yves Saint Laurent Beauty’s iconic lipstick, Rouge Pur Couture, has returned anew. The NEW Rouge Pur Couture features a smoother application and richer color intensity.

The revamped Rouge Pur Couture’s case marries modernity with classicism, making it the perfect small luxury item. It offers pure and bold color expression with intense pure pigment particles, along with a rich lip care formula for a lightweight and comfortable feel, just like my own lips.

Experience the high-care lipstick encapsulating the couture touch of Yves Saint Laurent now.